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Georgia Bigcommerce theme uses a structured data markup that reports your product, category, and pages to search engines in a way that makes your search engine results stand out. Searching directly from Google, potential visitors can see your product rating, how many reviews there are, if it's in stock, the price, and a structured representation of the category it's in. They can even click on the category link and begin browsing right from the search results. Here is an example of what a product may look like in the search page: